PROTECT - SMS [Official Music Video] (Dir. @FilmedByRay)
“PROTECT” is a visually striking and emotionally charged music video that puts the spotlight squarely on PROTECT, whose commanding presence and raw delivery set the tone from the very first moment. Directed by FilmedbyRay, the video captures both the intensity and vulnerability of the artist, blending bold visual choices with subtle storytelling to immerse viewers in the world of the track.
FilmedbyRay’s direction is evident in every frame. Thoughtful camera work, atmospheric lighting, and intentional scene composition work together to heighten the emotion behind the music. The visuals range from tightly focused close-ups that capture every nuance of PROTECT’s performance to wider shots that create a sense of space and energy around the artist. There’s a deliberate rhythm to the way each scene unfolds, drawing viewers deeper into the story and mood of the song.
In post-production, MstaClutch brings the vision to life with sharp editing and inventive visual effects. The pacing is dynamic yet controlled, with each cut, transition, and VFX element serving to amplify the narrative without distracting from the heart of the performance. Whether it’s quick cuts that match the song’s tempo or layered effects that add a cinematic flair, the editing keeps the video moving and visually engaging throughout.
FilmedbyRay’s color grading adds another layer of depth, using a rich, cohesive palette to unify the video’s look and reinforce its emotional undertones. The colors are carefully chosen to highlight shifts in mood and energy, helping to tell the story visually as much as the performance does. The result is a polished, professional look that enhances the natural drama of the music and the visuals.
What sets “PROTECT” apart is the clear sense of collaboration and shared vision between everyone involved. PROTECT’s raw talent is elevated by FilmedbyRay’s directorial approach and cinematic color work, while MstaClutch’s editing and VFX inject energy and style. Together, they create a music video that feels authentic, bold, and impactful—a true reflection of the song’s spirit and the artist’s creative voice.
“PROTECT” isn’t just a music video; it’s a full visual journey that stays with you long after it ends. With its compelling blend of performance, storytelling, and top-tier production, it stands as a testament to what can happen when passion and creativity come together on every level.